Iron deficiency anaemia in a man — CCE clinical encounter

Objectives

1. Establish the diagnosis and communicate why IDA in a man is never "just low iron". ^[5]
2. Deliver the mandate: coeliac serology plus bidirectional endoscopy, heightened by family history of colorectal cancer. ^[5]
3. Start oral iron correctly — single morning dose, hepcidin-informed schedule — while investigation proceeds. ^[1]
4. Manage resistance to colonoscopy with risk communication, not concession.
5. Set explicit follow-up: response check at 2–3 weeks, stores repletion for three months post-normalisation. ^{[1] [5]}